1.26 Million Seeds of Tomorrow: Empowering UAE Youth
1.26 Million Seeds of Tomorrow: Empowering UAE Youth
At Mohamed Hilal Group's invitation, we've launched a visionary initiative to inspire positive change through its luminous brands: Charles Zuber, Geneva's masterful atelier of gemcraft and timepieces; Hind Al Oud, an exquisite perfumery; Third Avenue, Dubai's culinary jewel fusing gastronomy with couture; and H.O.B, a rarefied boutique of premier labels.
At Mohamed Hilal Group's invitation, we've launched a visionary initiative to inspire positive change through its luminous brands: Charles Zuber, Geneva's masterful atelier of gemcraft and timepieces; Hind Al Oud, an exquisite perfumery; Third Avenue, Dubai's culinary jewel fusing gastronomy with couture; and H.O.B, a rarefied boutique of premier labels.
What We Did.
Storytelling and Brand Narrative. Naming and Logo Development. Visual Identity. Tone of Voice. Activation and influencer Launch. Digital Content Creation and Campaign. Art Direction Photography.
What We Did.
Storytelling and Brand Narrative. Naming and Logo Development. Visual Identity. Tone of Voice. Activation and influencer Launch. Digital Content Creation and Campaign. Art Direction Photography.
















CONTENT AND CREATION
Aligning with the dreams of 1.26 million UAE youths aged 15-24, who crave brands steeped in purpose, legacy, value, and delight, this movement empowers them, to shape a future as vibrant as a million blooming gardens, cultivating their talents and beliefs into a legacy of their own design.
CONTENT AND CREATION
Aligning with the dreams of 1.26 million UAE youths aged 15-24, who crave brands steeped in purpose, legacy, value, and delight, this movement empowers them, to shape a future as vibrant as a million blooming gardens, cultivating their talents and beliefs into a legacy of their own design.




















































Get in touch
Dubai. London. New York.
Get in touch
Dubai. London. New York.
Get in touch
Dubai. London. New York.
Get in touch
Dubai. London. New York.