Amplifying Emotions Through Scent: Hind Al Oud’s 183 Vision

Hind Al Oud tasked us with bringing their “183 Extended Emotion” philosophy to life, a concept rooted in extending the fleeting 90-second lifespan of emotions into an immersive 183-second experience through connection and interpretation.

What We Did.
Creative Storytelling and Narrative. Visual Identity Design. Art Direction. Photography. Brand Guildlines. Tone of Voice. Product Launch and Activation. Influencer VIP Event. Digital Content Creation and Social Media Campaign

CONTENT AND CREATION
Inspired by the vision of extending emotional resonance, we introduced the exclusive 183ml bottle, a ground-breaking luxury in perfumery. Sheikh A Exceptional debuted during Ramadan 2024 as the first fragrance in this bespoke size, accompanied by a core collection of five scents. Our campaign focused on engaging VIP Emirati audiences through personalized activations, strategic PR, and influencer collaborations, achieving widespread acclaim. Building on this success, Ramadan 2025 sees an exclusive partnership with Ounass, elevating the 183 collection’s prestige.

CONTENT AND CREATION
Inspired by the vision of extending emotional resonance, we introduced the exclusive 183ml bottle, a ground-breaking luxury in perfumery. Sheikh A Exceptional debuted during Ramadan 2024 as the first fragrance in this bespoke size, accompanied by a core collection of five scents.

Our campaign focused on engaging VIP Emirati audiences through personalized activations, strategic PR, and influencer collaborations, achieving widespread acclaim. Building on this success, Ramadan 2025 sees an exclusive partnership with Ounass, elevating the 183 collection’s prestige.